Fresh Victor vs Bittermilk · Bay Area shelf head-to-head
Fresh Victor and Bittermilk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Victor carries more Brand PowerFresh Victor fields the deeper lineup
Fresh Victor
Bittermilk
24
brand power
17
7
products
3
2
categories
1
3
subcategories
1
3
grocers
3
$8.55
avg price
$25.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Victor▭ Bittermilk
Distribution · 30% of score13·13
F
B
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Victor
only Bittermilk
no top category Fresh Victor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresh Victor · 2
only Bittermilk · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Victor · Bittermilk
