Fresh Victor vs Tractor Beverage Co. · Bay Area shelf head-to-head
Fresh Victor and Tractor Beverage Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Victor carries more Brand PowerFresh Victor is in more Bay Area grocersFresh Victor fields the deeper lineup
Fresh Victor
Tractor Beverage Co.
24
brand power
17
7
products
4
2
categories
2
3
subcategories
2
3
grocers
1
$8.55
avg price
$2.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Victor▭ Tractor Beverage Co.
Distribution · 30% of score13·4
F
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Victor
only Tractor Beverage Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Victor · 3
only Tractor Beverage Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Victor · Tractor Beverage Co.