Friend In Cheeses Jam Co vs Small Batch Jams · Bay Area shelf head-to-head
Friend In Cheeses Jam Co and Small Batch Jams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friend In Cheeses Jam Co
no top category Small Batch Jams doesn’t also play in.
only Small Batch Jams
no top category Friend In Cheeses Jam Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Small Batch Jams is, Friend In Cheeses Jam Co is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friend In Cheeses Jam Co · Small Batch Jams
