Fritos vs Corn Nuts · Bay Area shelf head-to-head
Fritos and Corn Nuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fritos carries more Brand PowerFritos fields the deeper lineupFritos sits further up the premium end
Fritos
Corn Nuts
38
brand power
22
18
products
6
2
categories
2
4
subcategories
2
8
grocers
8
70.9¢
price per oz
57.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fritos▭ Corn Nuts
Distribution · 30% of score33·33
F
C
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score78·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fritos
only Corn Nuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fritos · 1
only Corn Nuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fritos · Corn Nuts
