Fritos vs Rw Garcia · Bay Area shelf head-to-head
Fritos and Rw Garcia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fritos carries more Brand PowerRw Garcia is in more Bay Area grocersFritos fields the deeper lineup
Fritos
Rw Garcia
38
brand power
25
18
products
8
2
categories
2
8
grocers
11
70.9¢
price per oz
88.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fritos▭ Rw Garcia
Distribution · 30% of score33·46
F
R
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fritos
only Rw Garcia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rw Garcia · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fritos · Rw Garcia
