Frog Hollow Farm vs Hello! I'm Ugly · Bay Area shelf head-to-head
Frog Hollow Farm and Hello! I'm Ugly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineup
Frog Hollow Farm
Hello! I'm Ugly
35
brand power
16
10
products
4
2
categories
1
4
subcategories
2
10
grocers
4
$1.49
price per oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Hello! I'm Ugly
Distribution · 30% of score42·17
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only Hello! I'm Ugly
no top category Frog Hollow Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frog Hollow Farm · 8
only Hello! I'm Ugly · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Hello! I'm Ugly