Lining them up…
From The Ground Up and Quinn Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere From The Ground Up is, Quinn Snacks is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Ground Up · Quinn Snacks
10 products in the catalog·13 products in the catalog
spans 3 categories·spans 2 categories
~1% average share on the shelves it competes on·~4% average share on the shelves it competes on
