From The Ground Up vs Snack Factory · Bay Area shelf head-to-head
From The Ground Up and Snack Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Factory carries more Brand PowerSnack Factory is in more Bay Area grocersSnack Factory fields the deeper lineupFrom The Ground Up sits further up the premium end
From The Ground Up
Snack Factory
29
brand power
47
10
products
15
3
categories
2
7
grocers
16
$1.28
price per oz
65.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Ground Up▭ Snack Factory
Distribution · 30% of score29·67
F
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snack Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Ground Up · 1
only Snack Factory · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Ground Up · Snack Factory
