Frontier Soups - Anderson House vs Lentiful · Bay Area shelf head-to-head
Frontier Soups - Anderson House and Lentiful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Soups - Anderson House is in more Bay Area grocersFrontier Soups - Anderson House fields the deeper lineup
Frontier Soups - Anderson House
Lentiful
27
brand power
23
9
products
6
2
categories
3
2
subcategories
4
6
grocers
2
$11.05
avg price
$5.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Soups - Anderson House▭ Lentiful
Distribution · 30% of score25·8
F
L
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontier Soups - Anderson House
no top category Lentiful doesn’t also play in.
only Lentiful
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frontier Soups - Anderson House · 5
only Lentiful · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Soups - Anderson House · Lentiful