Frupack vs Vitalia · Bay Area shelf head-to-head
Frupack and Vitalia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitalia is in more Bay Area grocersVitalia fields the deeper lineup
Frupack
Vitalia
16
brand power
14
3
products
6
1
categories
2
1
subcategories
5
1
grocers
2
$24.46
avg price
$8.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frupack▭ Vitalia
Distribution · 30% of score4·8
F
V
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frupack
no top category Vitalia doesn’t also play in.
only Vitalia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frupack · 0
no exclusive doors — everywhere Frupack is, Vitalia is too.
only Vitalia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frupack · Vitalia