Fun Sweets vs Nerds · Bay Area shelf head-to-head
Fun Sweets and Nerds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds carries more Brand PowerNerds is in more Bay Area grocersNerds fields the deeper lineup
Fun Sweets
Nerds
27
brand power
32
15
products
24
1
categories
1
2
subcategories
5
1
grocers
6
$9.26
avg price
$6.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fun Sweets▭ Nerds
Distribution · 30% of score4·25
F
N
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score71·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fun Sweets
no top category Nerds doesn’t also play in.
only Nerds
no top category Fun Sweets doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fun Sweets · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fun Sweets · Nerds
