G-nola vs Grandy's Organics · Bay Area shelf head-to-head
G-nola and Grandy's Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grandy's Organics carries more Brand PowerGrandy's Organics is in more Bay Area grocersGrandy's Organics fields the deeper lineupG-nola sits further up the premium end
G-nola
Grandy's Organics
20
brand power
34
4
products
10
1
categories
2
8
grocers
9
$1.38
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G-nola▭ Grandy's Organics
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G-nola
no top category Grandy's Organics doesn’t also play in.
only Grandy's Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only G-nola · 2
only Grandy's Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G-nola · Grandy's Organics
