Garden Of Eatin' vs Doritos · Bay Area shelf head-to-head
Garden Of Eatin' and Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Doritos carries more Brand PowerGarden Of Eatin' is in more Bay Area grocersDoritos fields the deeper lineup
Garden Of Eatin'
Doritos
36
brand power
41
17
products
46
3
categories
1
14
grocers
10
$1.24
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Eatin'▭ Doritos
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Of Eatin'
only Doritos
no top category Garden Of Eatin' doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Garden Of Eatin' · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Eatin' · Doritos
