Garden Of Eatin' vs Late July Snacks · Bay Area shelf head-to-head
Garden Of Eatin' and Late July Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerLate July Snacks is in more Bay Area grocersLate July Snacks fields the deeper lineupGarden Of Eatin' sits further up the premium end
Garden Of Eatin'
Late July Snacks
36
brand power
52
17
products
46
3
categories
3
14
grocers
17
$1.24
price per oz
74.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Eatin'▭ Late July Snacks
Distribution · 30% of score58·71
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Of Eatin'
only Late July Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garden Of Eatin' · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Eatin' · Late July Snacks
