Gatorade vs Optimum Nutrition · Bay Area shelf head-to-head
Gatorade and Optimum Nutrition, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineup
Gatorade
Optimum Nutrition
56
brand power
18
73
products
3
4
categories
2
12
grocers
1
$7.07
avg price
$5.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gatorade▭ Optimum Nutrition
Distribution · 30% of score50·4
O
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gatorade
only Optimum Nutrition
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gatorade · Optimum Nutrition