Gelato Boy vs Righteous · Bay Area shelf head-to-head
Gelato Boy and Righteous, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gelato Boy carries more Brand PowerRighteous is in more Bay Area grocersGelato Boy fields the deeper lineupGelato Boy sits further up the premium end
Gelato Boy
Righteous
32
brand power
15
16
products
2
2
categories
1
5
grocers
6
66.5¢
price per fl oz
53.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gelato Boy▭ Righteous
Distribution · 30% of score21·25
R
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gelato Boy
only Righteous
no top category Gelato Boy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gelato Boy · 2
only Righteous · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gelato Boy · Righteous