Gem vs Pacific Soul · Bay Area shelf head-to-head
Gem and Pacific Soul, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Soul carries more Brand PowerPacific Soul fields the deeper lineup
Gem
Pacific Soul
9
brand power
22
2
products
10
1
categories
2
1
subcategories
3
1
grocers
1
$18.49
avg price
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gem▭ Pacific Soul
Distribution · 30% of score4·4
G
P
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gem
no top category Pacific Soul doesn’t also play in.
only Pacific Soul
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gem · 1
only Pacific Soul · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gem · Pacific Soul