George's vs Alo · Bay Area shelf head-to-head
George's and Alo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo carries more Brand PowerAlo is in more Bay Area grocersAlo fields the deeper lineup
George's
Alo
0
brand power
35
2
products
15
1
categories
2
1
subcategories
7
1
grocers
12
$16.24
avg price
$3.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ George's▭ Alo
Distribution · 30% of score4·50
G
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only George's
no top category Alo doesn’t also play in.
only Alo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only George's · 0
no exclusive doors — everywhere George's is, Alo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: George's · Alo