Ghia vs Luminara · Bay Area shelf head-to-head
Ghia and Luminara, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Ghia
Luminara
34
brand power
9
17
products
2
2
categories
1
3
subcategories
1
5
grocers
1
$22.33
avg price
$20.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghia▭ Luminara
Distribution · 30% of score21·4
L
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghia
only Luminara
no top category Ghia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luminara · 0
no exclusive doors — everywhere Luminara is, Ghia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghia · Luminara