Ghia vs Sovi · Bay Area shelf head-to-head
Ghia and Sovi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineupGhia sits further up the premium end
Ghia
Sovi
34
brand power
9
17
products
2
2
categories
1
3
subcategories
1
5
grocers
1
$22.33
avg price
$9.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghia▭ Sovi
Distribution · 30% of score21·4
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghia
only Sovi
no top category Ghia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sovi · 0
no exclusive doors — everywhere Sovi is, Ghia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghia · Sovi