Ghia vs Wolffer Estate · Bay Area shelf head-to-head
Ghia and Wolffer Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Ghia
Wolffer Estate
34
brand power
9
17
products
2
2
categories
1
3
subcategories
1
5
grocers
1
$22.33
avg price
$25.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghia▭ Wolffer Estate
Distribution · 30% of score21·4
W
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghia
only Wolffer Estate
no top category Ghia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wolffer Estate · 0
no exclusive doors — everywhere Wolffer Estate is, Ghia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghia · Wolffer Estate