Ghost vs Celsius · Bay Area shelf head-to-head
Ghost and Celsius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupCelsius sits further up the premium end
Ghost
Celsius
27
brand power
52
12
products
36
2
categories
1
5
grocers
14
19.9¢
price per fl oz
29.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghost▭ Celsius
Distribution · 30% of score21·58
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghost
only Celsius
no top category Ghost doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ghost · 0
no exclusive doors — everywhere Ghost is, Celsius is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghost · Celsius
