Ghost vs Monster Energy · Bay Area shelf head-to-head
Ghost and Monster Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster Energy carries more Brand PowerMonster Energy is in more Bay Area grocersMonster Energy fields the deeper lineup
Ghost
Monster Energy
27
brand power
49
12
products
22
2
categories
1
5
grocers
13
19.9¢
price per fl oz
26.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghost▭ Monster Energy
Distribution · 30% of score21·54
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghost
only Monster Energy
no top category Ghost doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ghost · 2
only Monster Energy · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghost · Monster Energy
