Giesen 0% vs Non · Bay Area shelf head-to-head
Giesen 0% and Non, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerNon is in more Bay Area grocersNon fields the deeper lineup
Giesen 0%
Non
13
brand power
26
3
products
10
1
categories
2
2
grocers
3
$15.79
avg price
$36.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giesen 0%▭ Non
Distribution · 30% of score8·13
G
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giesen 0%
no top category Non doesn’t also play in.
only Non
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giesen 0% · 1
only Non · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giesen 0% · Non
