Ginger Lab vs Bundaberg · Bay Area shelf head-to-head
Ginger Lab and Bundaberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bundaberg carries more Brand PowerGinger Lab is in more Bay Area grocersBundaberg fields the deeper lineup
Ginger Lab
Bundaberg
20
brand power
33
3
products
18
1
categories
3
1
subcategories
6
11
grocers
10
62.4¢
price per fl oz
32.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ginger Lab▭ Bundaberg
Distribution · 30% of score46·42
G
B
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ginger Lab
no top category Bundaberg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ginger Lab · Bundaberg