Gipson's Golden vs Y.s. Eco Bee Farms · Bay Area shelf head-to-head
Gipson's Golden and Y.s. Eco Bee Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gipson's Golden carries more Brand PowerGipson's Golden is in more Bay Area grocersGipson's Golden fields the deeper lineupY.s. Eco Bee Farms sits further up the premium end
Gipson's Golden
Y.s. Eco Bee Farms
22
brand power
17
16
products
4
1
categories
1
7
grocers
1
$1.02
price per oz
$6.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gipson's Golden▭ Y.s. Eco Bee Farms
Distribution · 30% of score29·4
Y
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gipson's Golden
no top category Y.s. Eco Bee Farms doesn’t also play in.
only Y.s. Eco Bee Farms
no top category Gipson's Golden doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gipson's Golden · 6
only Y.s. Eco Bee Farms · 0
no exclusive doors — everywhere Y.s. Eco Bee Farms is, Gipson's Golden is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gipson's Golden · Y.s. Eco Bee Farms