Giuseppe Giusti vs Mazzetti L'originale · Bay Area shelf head-to-head
Giuseppe Giusti and Mazzetti L'originale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuseppe Giusti carries more Brand PowerGiuseppe Giusti is in more Bay Area grocersGiuseppe Giusti fields the deeper lineup
Giuseppe Giusti
Mazzetti L'originale
37
brand power
14
15
products
4
1
categories
1
2
subcategories
1
13
grocers
2
$19.75
avg price
$14.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuseppe Giusti▭ Mazzetti L'originale
Distribution · 30% of score54·8
M
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuseppe Giusti
no top category Mazzetti L'originale doesn’t also play in.
only Mazzetti L'originale
no top category Giuseppe Giusti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuseppe Giusti · Mazzetti L'originale