Lining them up…
Go Max Go Foods and Endangered Species, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Endangered Species doesn’t also play in.
no top category Go Max Go Foods doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Go Max Go Foods is, Endangered Species is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Go Max Go Foods · Endangered Species
5 products in the catalog·18 products in the catalog
spans 1 category·spans 1 category
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on