Golden Krust vs Hot Pockets · Bay Area shelf head-to-head
Golden Krust and Hot Pockets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hot Pockets carries more Brand PowerHot Pockets is in more Bay Area grocersHot Pockets fields the deeper lineup
Golden Krust
Hot Pockets
12
brand power
44
2
products
18
1
categories
3
1
subcategories
4
1
grocers
6
$5.89
avg price
$9.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Krust▭ Hot Pockets
Distribution · 30% of score4·25
G
H
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Krust
no top category Hot Pockets doesn’t also play in.
only Hot Pockets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Golden Krust · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Krust · Hot Pockets
