Golden Rule Spirits vs Anytime Spritz · Bay Area shelf head-to-head
Golden Rule Spirits and Anytime Spritz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Rule Spirits carries more Brand PowerGolden Rule Spirits is in more Bay Area grocersGolden Rule Spirits fields the deeper lineupGolden Rule Spirits sits further up the premium end
Golden Rule Spirits
Anytime Spritz
30
brand power
20
6
products
3
4
categories
1
4
grocers
2
$16.92
avg price
$5.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Rule Spirits▭ Anytime Spritz
Distribution · 30% of score17·8
A
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Rule Spirits
only Anytime Spritz
no top category Golden Rule Spirits doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Rule Spirits · 2
only Anytime Spritz · 0
no exclusive doors — everywhere Anytime Spritz is, Golden Rule Spirits is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Rule Spirits · Anytime Spritz