Golden Rule Spirits vs Madre Mezcal · Bay Area shelf head-to-head
Golden Rule Spirits and Madre Mezcal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Rule Spirits carries more Brand PowerGolden Rule Spirits is in more Bay Area grocersGolden Rule Spirits fields the deeper lineup
Golden Rule Spirits
Madre Mezcal
30
brand power
14
6
products
3
4
categories
1
4
grocers
2
$1.93
price per fl oz
$2.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Rule Spirits▭ Madre Mezcal
Distribution · 30% of score17·8
M
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Rule Spirits
only Madre Mezcal
no top category Golden Rule Spirits doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Rule Spirits · 3
only Madre Mezcal · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Rule Spirits · Madre Mezcal