Golden Rule Spirits vs Salt Point · Bay Area shelf head-to-head
Golden Rule Spirits and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Rule Spirits is in more Bay Area grocersGolden Rule Spirits sits further up the premium end
Golden Rule Spirits
Salt Point
30
brand power
27
6
products
7
4
categories
3
4
grocers
2
$1.93
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Rule Spirits▭ Salt Point
Distribution · 30% of score17·8
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Ready-to-Drink Cocktails1 vs 2 SKUs
2% of shelf
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Rule Spirits · 3
only Salt Point · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Rule Spirits · Salt Point
