Goldthread Tonics vs Rosas · Bay Area shelf head-to-head
Goldthread Tonics and Rosas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goldthread Tonics is in more Bay Area grocers
Goldthread Tonics
Rosas
22
brand power
20
6
products
6
2
categories
3
5
subcategories
4
8
grocers
3
53.1¢
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goldthread Tonics▭ Rosas
Distribution · 30% of score33·13
R
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goldthread Tonics
no top category Rosas doesn’t also play in.
only Rosas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Goldthread Tonics · 6
only Rosas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goldthread Tonics · Rosas