Good Foods vs Fresh Innovations · Bay Area shelf head-to-head
Good Foods and Fresh Innovations, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Foods carries more Brand PowerGood Foods is in more Bay Area grocersGood Foods fields the deeper lineup
Good Foods
Fresh Innovations
36
brand power
21
13
products
6
4
categories
2
5
subcategories
2
4
grocers
2
$7.02
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Foods▭ Fresh Innovations
Distribution · 30% of score17·8
G
F
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Foods
only Fresh Innovations
no top category Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Foods · 3
only Fresh Innovations · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Foods · Fresh Innovations
