Gourmet Garden™ vs Nielsen-massey · Bay Area shelf head-to-head
Gourmet Garden™ and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersNielsen-massey fields the deeper lineupNielsen-massey sits further up the premium end
Gourmet Garden™
Nielsen-massey
27
brand power
49
9
products
17
2
categories
5
4
grocers
13
$7.10
avg price
$25.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gourmet Garden™▭ Nielsen-massey
Distribution · 30% of score17·54
G
N
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gourmet Garden™
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gourmet Garden™ · 1
only Nielsen-massey · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gourmet Garden™ · Nielsen-massey