Graffeo vs Mclaughlin Coffee Roasting Company · Bay Area shelf head-to-head
Graffeo and Mclaughlin Coffee Roasting Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupMclaughlin Coffee Roasting Company sits further up the premium end
Graffeo
Mclaughlin Coffee Roasting Company
35
brand power
24
16
products
11
2
categories
1
5
subcategories
2
10
grocers
3
$1.79
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Mclaughlin Coffee Roasting Company
Distribution · 30% of score42·13
M
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Mclaughlin Coffee Roasting Company
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graffeo · 8
only Mclaughlin Coffee Roasting Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Mclaughlin Coffee Roasting Company
