Graffeo vs Mother Lode Coffee Roasting Company · Bay Area shelf head-to-head
Graffeo and Mother Lode Coffee Roasting Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineup
Graffeo
Mother Lode Coffee Roasting Company
35
brand power
9
16
products
2
2
categories
1
5
subcategories
2
10
grocers
1
$24.45
avg price
$21.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Mother Lode Coffee Roasting Company
Distribution · 30% of score42·4
M
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Mother Lode Coffee Roasting Company
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graffeo · 9
only Mother Lode Coffee Roasting Company · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Mother Lode Coffee Roasting Company
