Graffeo vs Peerless · Bay Area shelf head-to-head
Graffeo and Peerless, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupGraffeo sits further up the premium end
Graffeo
Peerless
35
brand power
10
16
products
2
2
categories
1
5
subcategories
2
10
grocers
5
$1.79
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Peerless
Distribution · 30% of score42·21
P
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Peerless
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Graffeo · 6
only Peerless · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Peerless