Graffeo vs Roastco · Bay Area shelf head-to-head
Graffeo and Roastco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineup
Graffeo
Roastco
35
brand power
12
16
products
3
2
categories
1
5
subcategories
2
10
grocers
2
$24.45
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Roastco
Distribution · 30% of score42·8
R
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Roastco
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Roastco