Graffeo vs Wrecking Ball Coffee Roasters · Bay Area shelf head-to-head
Graffeo and Wrecking Ball Coffee Roasters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupWrecking Ball Coffee Roasters sits further up the premium end
Graffeo
Wrecking Ball Coffee Roasters
35
brand power
15
16
products
6
2
categories
1
5
subcategories
2
10
grocers
3
$1.79
price per oz
$1.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Wrecking Ball Coffee Roasters
Distribution · 30% of score42·13
W
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Wrecking Ball Coffee Roasters
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graffeo · 8
only Wrecking Ball Coffee Roasters · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Wrecking Ball Coffee Roasters