Grandy's Organics vs The Granola Guru · Bay Area shelf head-to-head
Grandy's Organics and The Granola Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Granola Guru carries more Brand PowerThe Granola Guru is in more Bay Area grocersThe Granola Guru sits further up the premium end
Grandy's Organics
The Granola Guru
34
brand power
42
10
products
12
2
categories
2
9
grocers
14
$1.18
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grandy's Organics▭ The Granola Guru
Distribution · 30% of score38·58
T
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grandy's Organics
only The Granola Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grandy's Organics · 2
only The Granola Guru · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grandy's Organics · The Granola Guru
