Greatfill vs Nubian Heritage · Bay Area shelf head-to-head
Greatfill and Nubian Heritage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nubian Heritage is in more Bay Area grocersNubian Heritage fields the deeper lineupNubian Heritage sits further up the premium end
Greatfill
Nubian Heritage
21
brand power
25
3
products
14
1
categories
1
1
subcategories
3
1
grocers
2
$28.12
avg price
$15.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greatfill▭ Nubian Heritage
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greatfill
no top category Nubian Heritage doesn’t also play in.
only Nubian Heritage
no top category Greatfill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greatfill · 0
no exclusive doors — everywhere Greatfill is, Nubian Heritage is too.
only Nubian Heritage · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greatfill · Nubian Heritage