Lining them up…
Green Dirt Farm and Point Reyes Farmstead Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Point Reyes Farmstead Cheese Company doesn’t also play in.
no top category Green Dirt Farm doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Green Dirt Farm is, Point Reyes Farmstead Cheese Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Dirt Farm · Point Reyes Farmstead Cheese Company
2 products in the catalog·20 products in the catalog
spans 1 category·spans 1 category · 4 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on