Grillo's Pickles vs Oh Snap! · Bay Area shelf head-to-head
Grillo's Pickles and Oh Snap!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles carries more Brand PowerGrillo's Pickles is in more Bay Area grocersGrillo's Pickles fields the deeper lineup
Grillo's Pickles
Oh Snap!
42
brand power
14
11
products
3
2
categories
1
14
grocers
2
$7.91
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grillo's Pickles▭ Oh Snap!
Distribution · 30% of score58·8
O
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grillo's Pickles
only Oh Snap!
no top category Grillo's Pickles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grillo's Pickles · Oh Snap!
