Grillo's Pickles vs Randy's Artisanal · Bay Area shelf head-to-head
Grillo's Pickles and Randy's Artisanal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles carries more Brand PowerGrillo's Pickles is in more Bay Area grocersGrillo's Pickles fields the deeper lineupRandy's Artisanal sits further up the premium end
Grillo's Pickles
Randy's Artisanal
42
brand power
11
11
products
3
2
categories
1
14
grocers
4
32.3¢
price per fl oz
52.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grillo's Pickles▭ Randy's Artisanal
Distribution · 30% of score58·17
R
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grillo's Pickles
only Randy's Artisanal
no top category Grillo's Pickles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grillo's Pickles · Randy's Artisanal
