Grillo's Pickles vs The People's Provision · Bay Area shelf head-to-head
Grillo's Pickles and The People's Provision, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles carries more Brand PowerGrillo's Pickles is in more Bay Area grocersGrillo's Pickles fields the deeper lineup
Grillo's Pickles
The People's Provision
42
brand power
7
11
products
2
2
categories
1
14
grocers
2
$7.91
avg price
$8.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grillo's Pickles▭ The People's Provision
Distribution · 30% of score58·8
T
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grillo's Pickles
only The People's Provision
no top category Grillo's Pickles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grillo's Pickles · The People's Provision