Gringo Grande Salsa vs Tostitos · Bay Area shelf head-to-head
Gringo Grande Salsa and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineup
Gringo Grande Salsa
Tostitos
0
brand power
47
4
products
32
2
categories
3
3
subcategories
3
1
grocers
11
$7.04
avg price
$6.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gringo Grande Salsa▭ Tostitos
Distribution · 30% of score4·46
G
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gringo Grande Salsa
no top category Tostitos doesn’t also play in.
only Tostitos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gringo Grande Salsa · 0
no exclusive doors — everywhere Gringo Grande Salsa is, Tostitos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gringo Grande Salsa · Tostitos