Grounds & Hounds Coffee Co. vs Illy · Bay Area shelf head-to-head
Grounds & Hounds Coffee Co. and Illy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Illy carries more Brand PowerIlly is in more Bay Area grocersIlly fields the deeper lineup
Grounds & Hounds Coffee Co.
Illy
17
brand power
40
8
products
18
1
categories
1
2
subcategories
4
1
grocers
13
$18.99
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grounds & Hounds Coffee Co.▭ Illy
Distribution · 30% of score4·54
G
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grounds & Hounds Coffee Co.
no top category Illy doesn’t also play in.
only Illy
no top category Grounds & Hounds Coffee Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grounds & Hounds Coffee Co. · 0
no exclusive doors — everywhere Grounds & Hounds Coffee Co. is, Illy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grounds & Hounds Coffee Co. · Illy