Guillermo's vs Pace · Bay Area shelf head-to-head
Guillermo's and Pace, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pace carries more Brand PowerPace is in more Bay Area grocersPace fields the deeper lineup
Guillermo's
Pace
9
brand power
32
2
products
11
1
categories
1
1
grocers
10
$8.58
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guillermo's▭ Pace
Distribution · 30% of score4·42
G
P
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guillermo's
no top category Pace doesn’t also play in.
only Pace
no top category Guillermo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guillermo's · Pace