Guillermo's vs Tostitos · Bay Area shelf head-to-head
Guillermo's and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineup
Guillermo's
Tostitos
9
brand power
47
2
products
32
1
categories
3
1
grocers
11
$8.58
avg price
$6.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guillermo's▭ Tostitos
Distribution · 30% of score4·46
G
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guillermo's
no top category Tostitos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guillermo's · Tostitos